Monday 27 October 2014

Sales promotion and Personal selling.


Sales promotion- It refers to short-term use of incentives like discounts,free samples, displays, exchange offers, free gifts, exhibitions, road shows to attract the potential customers and to achieve more sales value. Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.

Whereas personal selling is performing the task of selling through individual or representative by face to face interaction with customer. It is also known as salesman-ship.
Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale"

Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries to buy the product) or a pull strategy (where the role of the sales force may be limited to supporting retailers and providing after-sales service).

 (1) Prospecting - trying to find new customers

(2) Communicating - with existing and potential customers about the product range

(3) Selling - contact with the customer, answering questions and trying to close the sale

(4) Servicing - providing support and service to the customer in the period up to delivery and also post-sale

(5) Information gathering - obtaining information about the market to feedback into the marketing planning process

(6) Allocating - in times of product shortage, the sales force may have the power to decide how available stocks are allocated

Saturday 25 October 2014

Explain the nature of Mathematics.


Mathematics reveals hidden patterns that help us understand the world around us. Now much more than arithmetic and geometry, mathematics today is a diverse discipline that deals with data, measurements, and observations from science; with inference, deduction, and proof; and with mathematical models of natural phenomena, of human behavior, and of social systems.
As a practical matter, mathematics is a science of pattern and order. Its domain is not molecules or cells, but numbers, chance, form, algorithms, and change. As a science of abstract objects, mathematics relies on logic rather than on observation as its standard of truth, yet employs observation, simulation, and even experimentation as means of discovering truth.
The special role of mathematics in education is a consequence of its universal applicability. The results of mathematics--theorems and theories--are both significant and useful; the best results are also elegant and deep. Through its theorems, mathematics offers science both a foundation of truth and a standard of certainty.
In addition to theorems and theories, mathematics offers distinctive modes of thought which are both versatile and powerful, including modeling, abstraction, optimization, logical analysis, inference from data, and use of symbols. Experience with mathematical modes of thought builds mathematical power--a capacity of mind of increasing value in this technological age that enables one to read critically, to identify fallacies, to detect bias, to assess risk, and to suggest alternatives. Mathematics empowers us to understand better the information-laden world in which we live.

Thursday 23 October 2014

Discuss the rise of national consciousness in 19th – century India.


The British ruled India to promote their own interests. In doing so they often subordinate Indian welfare to British gain. The Indians realized gradually that their interests were being sacrificed to those of British interests. This clash of interests was the root cause of the rise of the nationalist movement. Eventually the peasants, the artisans and the workers discovered that they had no political rights and virtually nothing was being done for their intellectual and cultural development. The educated Indians discovered that economic exploitation by Britain was only increasing India’s poverty. Thus the anti-imperialist movement gradually arose and developed in India.
Nationalist sentiments grew up among the general people on account of the following major factors. And it did not take even much time. The factors were as follows.
The British Imperialist Policy
After the Revolt of 1857 the British Government followed a policy of Divide and Rule.
First, it seeks the support of the Zamindars, rulers of Princely states and other conservative sections of Indian society. The English educated class considered itself the true representative of the Indian people. It, therefore, wanted more representation in the Legislative Councils and the same rights in public that the British nationals enjoyed in public services. The British rulers regarded India as a British colony. They wished to reserve the right of administration for themselves. Ripon wanted the educated class to support British rule in India while Lytton sought the support of the conservative elements in society. Thus the imperialist policy of the government based on the principle of
`Divide and Rule` of Indians led to the rise of anti-imperialist feelings in India.
English Education
Educated young men who know English were informed about the struggle of the people of Italy, and Greece against foreign domination in their countries. They got inspiration from the revolutions in France and America. When a uniform system of education was introduced in India it helped to evolve a common goal and uniform approach to the political leaders of the different regions. Although the English educated class was a minority of the whole population of India but its influence and leadership could mould public opinion as the newspapers, educational institutions and the advocates of the legal courts were all greatly influenced by the opinion of this group. English education up to the end of the 19th century was confined to the upper and middle classes of society. Their views had become popular. Thus English education helped in lessening the traditional obstacles in the progress of the country. Patriotism and the feeling for liberty were not the gifts of English education. They pervaded the whole country even before English education was introduced. But English education helped evolving a new direction in the form of establishing a parliamentary form of government, which had been in existence in England long before its introduction in India.
The Press
The newspapers contributed a good deal to the awakening of national consciousness in
India. After the Revolt of 1857 the government tried to control the newspapers. The government prepared a `Report on Native Newspapers`. But the number of newspapers continued to increase and they became a very good medium of spreading ideas about political rights among the common people. Both in Bengal and Maharashtra these newspapers criticized the government policies. The government tried to put restrictions on these newspapers as they brought various problems such as injustice of the administration, racial discrimination, economic exploitation of Indians, etc. to the notice of the people. They expressed the opinion that the British rule in India was resulting in the moral, economic and intellectual degeneration of Indians. In 1878 Lytton got
Vernacular Press Act passed to check the growing criticism of government measures. But the press and the newspapers became more active after 1878 and the people protested against this measure by organizing meetings and submitting memoranda to the government and the members of British Parliament.
Literature
Nationalist literature in the form of novels, essays and patriotic poetry also played an important role in arousing national consciousness. For example, the novel Ananda math by Bankim Chandra Chatterji was a source of great inspiration to all the nationalist leaders. The national song `Vandematram` was a great awakening for the society. Other prominent nationalist writers of the period were Rabindranath Tagore in Bengali, Vishnu Shastri Chiplukar in Marathi, Subramanya Bharati in Tamil, and Baratendu Harish Chandra in Hindi.
Political Associations
As early as 1830 the Zamindars of Bengal organized themselves into a Landholder`s Society. They protested against the Act that empowered government to take in its possession all rent-free lands. Soon after, three political associations namely British
Indian Association in Calcutta (1851) Madras Native Association in Madras (1852) and
Bombay Association in Bombay (1852) were established. These associations submitted memoranda to the government on contemporary political problems. But the government did not accept any of the suggestions of these Associations. In 1876 Surendranath
Banerjee and Anand Mohan Bose organized the Indian Association. In Western India
Poona Sarvajanik Sabha was organized in 1870. It contributed a good deal in creating national consciousness among the people in Maharashtra. As early as 1866 the East India
Association was organized in London. It tried to let the people of England and the members of British Parliament know about the problems of Indians.
Poverty of India
All the farmers, artisans, craftsmen and later the factory workers were reduced to poverty on account of the economic policies of the British Government in India. Dadabhai Naoraji proved how British Rule had resulted in the `Drain of Wealth` from India to
Britain and according to him this was the real cause of poverty of India. It was the result of Free Trade Policy followed by the British Government that failed to prove the interest
Of Indian artisans and craftsmen.

Tuesday 21 October 2014

What do you understand by Economic appraisal and social cost benefit analysis of a project?


The basic purpose of systematic appraisal is to achieve better spending decisions for capital and current expenditure on schemes, projects and programmes. This document provides an overview of the main analytical methods and techniques which should be used in the appraisal process. These techniques can also be used in the evaluation process. More detailed information on individual techniques can found in financial and economic textbooks, examples of which are listed at the end of this document and in other guidance material on the VFM portal.
An understanding of discounting and Net Present Value (NPV) calculations is fundamental to proper appraisal of projects and programmes. A good understanding of Cost Benefit Analysis (CBA), Internal Rate of Return (IRR), Multi Criteria Analysis (MCA) and Cost Effectiveness Analysis (CEA) is also essential for economic appraisal purposes.
Cost-Benefit Analysis
The general principle of cost benefit analysis is to assess whether or not the social and economic benefits associated with a project are greater than its social and economic costs. To this end, a project is deemed to be desirable where the benefits exceed the costs. However, should the benefits exceed the costs, this does not necessarily imply that a projects will proceed as other projects with a higher net present value (NPV) may be in competition for the same scarce resources. In addition, there are affordability constraints which mean that projects should not proceed even if the NPV is positive.
In cost-benefit analysis all of the relevant costs and benefits, including indirect costs and benefits, are taken into account. Cash values, based on market prices (or shadow prices, where no appropriate market price exists) are placed on all costs and benefits and the time at which these costs/benefits occur is identified. The analytic techniques outlined above (i.e. NPV method, IRR method, etc.) are applied using the TDR. The general principle of cost-benefit analysis is that a project is desirable if the economic and social benefits are greater than economic and social costs. It is vital that cost-benefit analysis is objective. Its conclusions should not be prejudged. It should not be used as a device to justify a case already favoured for or against a proposal. Factors of questionable or dubious relevance to a project should not be introduced into an analysis in order to affect the result in a preferred direction. 

Saturday 18 October 2014

Explain briefly the characteristics of a good evaluation tools.


1.  Objective-baseness:  Evaluation is making judgment about some phenomena or performance on the basis of some pre-determined objectives.  Therefore a tool meant for evaluation should measure attainment in terms of criteria determined by instructional objectives.  
2.  Comprehensiveness: A tool should cover all pints expected to be learnt by the pupils.  It should also cover all the pre-determined objectives.  This is referred to be comprehensiveness.
3.  Discriminating power: A good evaluation tool should be able to discriminate the respondents on the basis of the phenomena measured. 
 4.  Reliability: Reliability of a tool refers to the degree of consistency and accuracy with which it measures what it is intended to measure.  If the evaluation gives more or less the same result every time it is used, such evaluation is said to be reliable.
5.  Validity: Validity is the most important quality needed for an evaluation tool.  If the tool is able to measure what it is intended to measure, it can be said that the tool is valid.  It should fulfill the objectives for which it is developed.  
 6.  Objectivity: A tool is said to be objective if it is free from personal bias of interpreting its scope as well as in scoring the responses. Objectivity is one of the most primary pre-requisites required for maintaining all other qualities of a good too.
7.  Practicability: A tool, however, well it satisfies all the above criteria, may be useless unless it is not practically feasible.

LANGUAGE AND EARLY LITERACY(BES-008)

DIPLOMA OF ELEMENTARY EDUCATION (D.EL.Ed.) June, 2017 Term-End Examination BES-008: LANGUAGE AND EARLY LITERACY Time : 3 hou...